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Becker Learning and Agile

Online Presence

Company
Becker Learning and Agile

My Role
Marketing Manager

Website
learningandagile.com

Description
I helped enhance the company's online presence by developing a comprehensive website and launching a new AI course.


Context
Timo Becker founded Becker Learning and Agile to provide training and coaching services in agile methodologies. He knew having a good online presence was important to promote his services.

So I created his website to show off his workflows and learning methods. We also made a new AI Course, helping L&D professionals improve their tasks with Large Language Models.

Laptop screen displaying the Becker Learning and Agile website, featuring a message that reads "Empower your teams through individual learning approaches and agility." The website includes a navigation menu with options for Home, AI Learning, Learning Approaches, Agile Transformation Approaches, and About Us. The background shows a blurred image of a team working together, emphasizing the theme of collaboration and learning.

Before the website, potential clients found it difficult to access detailed information about Becker’s services and courses. Our goal was to simplify the process of scheduling meetings, understanding learning processes, and accessing courses.

Challenge

Laptop screen displaying a website for Becker Learning and Agile, featuring Agile Coaching services. The screen shows a header image of a team collaborating in front of a whiteboard with post-it notes. Below, there is a description of the agile coaching methodology and an illustration of the coaching process. The page highlights key aspects of the training and coaching services offered by the company.

Process

The website serves as a hub for Becker's training services. It provides detailed information about his agile coaching methods and available courses.

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  1. Research: We conducted user research to understand the needs of potential clients and existing students.

  2. Wireframing: Developed wireframes to plan the website layout and user flow.

  3. Prototyping: Created interactive prototypes to refine the design and functionality.

  4. Development: Built the website using Wix, ensuring it was responsive and user-friendly.

  5. Testing: Conducted usability testing to identify and fix any issues before launch.

The final website features a clean, professional design that effectively showcases his expertise and services.

Key benefits include:

  • User-Centered Design: Understanding our audience's needs was crucial to creating a user-friendly website.

  • Integration of Tools: Using tools like Calendly streamlined the booking process, enhancing user experience.

  • Content is King: High-quality, relevant content improved SEO and attracted more visitors.

  • Feedback Loop: Continuous feedback from users allowed for iterative improvements, ensuring the website met its goals.

Solution

Solution

Tablet screen displaying a website for Becker Learning and Agile, showcasing Agile Coaching services. The screen includes navigation tabs, a profile picture of Timo, and a detailed description of agile coaching methods. The background features post-it notes with various agile-related terms. At the bottom, there are quick win training options and a call to action button labeled "Explore Agile Frameworks."

The new website significantly boosted user engagement. Visitors now spend more time exploring the courses and resources, leading to a higher number of inquiries and bookings for Becker’s coaching services. The clear and intuitive design has made it easier for users to find what they need, resulting in a more satisfying user experience.

Outcome

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Interested?

Contact me

Gustavo Anschau, digital marketer, in illustration holding an iPad.

Let's chat!

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